Health Equals wins ‘Best Health Cause Campaign’ at the Purpose Awards

We’ve won Best Health Cause Campaign at this year’s Purpose Awards, recognised for our standout Hazmat Loungewear campaign, created to spotlight the 1 in 4 people in Britain living in homes affected by damp, mould and cold, and the very real impact poor-quality housing has on our physical and mental health. 

The win marks another major milestone for us, following success at the Roxhill Media Awards in February, where we took home Best PR Campaign for the campaign – a strong endorsement of both its impact and creative strength. 

We were also shortlisted for Best Use of Creativity, placing us alongside some of the most innovative work in the sector. 

Held in London and hosted by TV presenter Phillipa Forrester, the Purpose Awards brought together leading voices from across charities, campaigning and the public sector, with winners selected by a panel of creative and marketing experts. 

The awards celebrate campaigns that create genuine real-world impact, and this recognition is a powerful reminder of what creative campaigning can do: take complex issues like health inequalities and make them feel immediate, human and impossible to ignore. 

Judges praised the campaign for transforming poor housing from “a dry housing policy issue” into “a visceral public health emergency”. One judge said: 

Health Equals set out to expose a health crisis hidden in plain sight: unsafe homes that leave people living with damp, cold and mould, and all the harm that follows.

The panel also highlighted the strength of the campaign’s central idea:

The resulting idea was brilliantly unsettling: a fake fashion label selling protective clothing for life at home. By imagining hazmat-style loungewear as a necessity, the campaign made the absurdity of the status quo impossible to ignore.

Above all, this is a shared success. From the teams behind the idea and delivery, to people who shared their lived experience with us, and the wider Health Equals coalition, it reflects a collective effort to push health inequalities higher up the national agenda.