Health Equals Wins ‘Best PR Campaign’ at Roxhill Media Awards

We’re thrilled to share that Health Equals has won Best PR Campaign in the Health and Wellness category at this year’s Roxhill Media Awards. 

The ceremony took place at Battersea Power Station, hosted by podcaster and author Elizabeth Day and judged by prominent journalists from across the industry. With strong competition across all categories, even being shortlisted was a significant achievement – making the win a welcome surprise. 

The award recognises our boldest campaign yet: Hazmat Loungewear. Designed to spotlight the 1 in 4 people in Britain living in homes with damp, mould and cold, the campaign brought attention to the serious impact poor-quality housing has on our physical and mental health. Timed to land alongside the introduction of Awaab’s Law in October, we paired new Censuswide research with a striking Soho shop window stunt featuring hazmat suits – an image that turned heads and helped secure widespread national coverage. 

Judges praised the campaign’s creativity and impact. Peta Bee, health and wellbeing journalist at The Times and Sunday Times, described it as:

An ingenious approach to raising awareness of a shocking crisis. It was a hard-hitting campaign that deservedly achieved great coverage.

Christopher Riley, Editor of Men’s Health, commented:

I found this campaign really impressive for its innovative approach, efficient use of resources, and tight messaging. The fact they commissioned research alongside a very arresting artistic stunt was a perfect marriage of shock and substance.

But this win isn’t just about creative campaigning – it’s about the issue at the heart of it. A decent home should be a basic human right. While steps like Awaab’s Law, the Renters’ Rights Act and the Warm Homes Plan are welcome progress, there’s clearly more to do – especially with reforms to the Decent Homes Standard in the private rented sector now delayed until 2035.  

Renters shouldn’t have to spend another decade in unhealthy homes

With the news agenda more crowded than ever, breaking through on complex issues like health inequalities isn’t easy. That’s why bold ideas matter. Campaigns like Hazmat Loungewear help meet people where they are, grab attention and make a complicated issue impossible to ignore – because right now, a lack of access to the building blocks of health is cutting lives short by up to 16 years across the UK.